Pier pressure to get it right
THE masses will no doubt converge on Cleethorpes this weekend as the forecast promises sun, and plenty of it.
And no doubt joining the crowds will be Kash Pungi, having bought the resort's icon, Cleethorpes Pier, this week.
It is another major leap towards his goal of creating a regional leisure empire, and it now joins neighbouring fun pub Legends and Q56 and Club Marina in Louth as part of his portfolio.
But this is not just any club with a 4am licence.
This legacy of Victorian exuberance is a treasured part of Cleethorpes that needs regular loving attention to keep in pristine condition - and a helping hand soon to get it there.
Battered by North Sea winds, sand and salt for too many months of the year it will be a challenge.
But done right, the very fact that it stands out there where estuary meets sea, will make it more of an attraction.
Promises of a refurbishment both inside and out, working with the authorities in Cleethorpes to make sure the best result for all is achieved, is music to the ears.
With so much new development in the resort it needs to be good, because the bar has risen considerably of late.