Bloom to boom.... well done Cleethorpes

I was thrilled to hear of Cleethorpes' success in this year's Britain in Bloom competition.
As I drive to the office along the seafront on a daily basis, I have seen the progress made and the effort put in. On occasions when I'm out very early, those preparing the resort for a new day are out even earlier.
The flowers and the pristine condition of the beds in which they flourish are a credit to those who do their utmost in what have been some awful conditions this year. But I think the award stretches much further than the excellence of the municipal gardening.
Cleethorpes has really changed for the better in recent years. New developments, new businesses and the boom in the property market have combined to really enhance the look of the resort. People are investing in what they own, be it a house, a restuarant or a shop. And the more people do it, the more others feel they should - a second generation peer pressure well away from the playground setting.
I'm proud to say I'm from Cleethorpes. Long may it bloom!