Dixon disaster down to service?
THE name Dixon is synonymous with Grimsby. First the paper mill and then the car dealership that set up a mini-village in the town centre. Both completely separate entities, but on the same site. Both now no more.
A finance company first and car dealership second, Dixon has had its critics when it came to the service side.
I bought a car from there about six years ago and I am still waiting for the replacement ash tray I was promised the day I drove it off the forecourt. A lesson in car buying for me then.
People haven't stopped buying new cars. Yes margins are tight, yes competition is high, but others are thriving. I wonder if the customer relations played a part. "I'd never go back" is easily said, and often broken, but maybe not so in this case. Like estate agents, your need for a car dealer is not a frequent one, so when you are in that position it needs to be spot on.
If too many people have too many bad experiences, the effect can be a major one.
I feel for those who have lost jobs, but feel knowledge of such an industry will bring sales and administration opportunities to them.
The dealerships are smart and modern, F Cross jumped in for VW some time back; Nissan, Renault and Peugeot may follow.
I'm just pleased I was never a smoker.
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