Never before has a town wanted more...

MORE, you want more? Yes sir, and lots of it.
We're celebrating the serving up of £250,000 of funding to underline Grimsby's role as Europe's Food Town today. And rightly so.
This is a cluster that is vital to the region, and something that has emerged from the darkest depths of despair.
Rather than shut down, sign on and close off, major food processors and the associated industries grabbed the remains of the fishing industry here, starting well before the trawlers became lesser spotted visitors to our docks.
The likes of Young's, Coldwater, Seachill, Five Star, Sealord (the list goes on) have made sure there is a prosperous industry here, to the extent where nowadays 70 per cent of the seafood consumed in Britain has Grimsby indellibly printed on the traceability sheets.
But why settle for 70 per cent? And why just the fruits of the sea. The forward thinking arm of North East Lincolnshire Council has badgered the regional development agency - holders of those vital European and national purse strings, and made sure there is a good portion of the funding there to strengthen this great food empire.
The swathes of land ripe for development are here, the excellent transport infastructure and the service sector for such an industry is thriving too. Bluechip firms such as Smiths Detection are making locating here a prioirty, knowing the market for their futuristuc technology for food processing is here. But we need to make sure that the food industry knows this. Money available to help companies often facing tight margins with drastically fluctuating raw material and energy costs need a helping hand from time to time - even the big boys. They need to afford time out form producing these culinary delights and bang the Grimsby drum around the globe.
One thing is for sure, no matter what industry they are in, share holders are never full and when it comes to the product supermarkets can never sell it cheap enough.
I've volunteered my services for the Food Town Marketing Group, the team that will help decide how to spend the £250,000 - I await to hear if I can help.