Thursday, March 01, 2007

Dragon's teeth sink Aqua-Mum

DEFLATED, no doubt, is how local entrepreneur Sandra Johnston-Murphy felt as she slid out of the Dragon's Den. It was just a shame that her product was too.
Her valiant attempt at getting backing from the best of the business world on the popular BBC2 show failed, as her inflatable floatation aid for mums-to-be went down under scrutiny.
A faulty valve on the Aqua Mum may have been her downfall, but her determination and steely resolve was clear to see.
Deborah Meaden picked up on her character straight away, and for her to do so in five minutes for me demonstrated why these dragons are at the top of their game.
Having met Sandra, and spent time with her understanding her product and business aspirations, I had seen this determination and drive, the focus and energy she puts in. This was grasped in seconds by the panel.
But that alone does not a good business proposition make, and while her rapid progress to develop and get a product to market was praised, the quality in the end was the downfall.
Solve this and a super business could well float an investor's boat, because if there is anyone you would want working on aproject you had a financial interest in, it would be someone who has her traits.

0 Comments:

Post a Comment

<< Home